Guide to Brightness
Brightness is measured in ANSI lumens which refers to the American National Standards Institute who devised formula. However, it is important to bear in mind that it is only a guide and two projectors of 1500 lumens may not be exactly the same brightness
Application to projectors
There are 3 main considerations to bear in mind when evaluating brightness.
Ambient light is the greatest consideration. If you're on the move and don't know what level of ambient light you're likely to encounter when you set up your projector, opt for a high brightness projector (1500 - 2500 ANSI lumens).
Screen size. The bigger the image you're projecting, the less concentrated your projector's brightness is going to be across the screen. An average screen size is about 180cm wide which in an average lit room would work perfectly well with around 2000 ANSI lumens. If you start going bigger than that or there are lots of windows, consider upping your brightness accordingly.
Subject matter. If you're projecting detailed, intricate work then it's important that everyone can see the details, so buying a high brightness projector helps there. However, if you're just projecting large, bold words then it isn'tas much of a priority